Cambridgeshire road safety scheme wins international award

Date: 8/10/2010

A Cambridgeshire project has been awarded an international accolade for significantly reducing the number of collisions on a stretch of road.

The Prince Michael International Road Safety Award was presented to the Cambridgeshire and Peterborough Road Safety Partnership and Speed Check Services (SCS) for the A14 scheme.

Over a 22-km stretch, the organisations decreased the number of deaths and serious injuries by more than 68 per cent and saved the economy over £4 million a year through the use of average speed enforcement cameras.

Clinton Hale of Cambridgeshire Safety Camera Unit, who collected the award alongside SCS Sales and Marketing Director Geoff Collins, said: "Speed increases the risk of serious injury and death … The cameras encourage motorists to acknowledge this and drive at more appropriate speeds, making a difficult journey safer."

A recent study by the Institute of Advanced Motorists found 60 per cent of drivers have trouble complying with speed limits, even though 90 per cent intend to do so.

Posted by Sarah Bailey