Govt motorcycle safety campaign receives positive response

Date: 26/4/2012

The government has received a positive response to its latest motorcycle safety campaign.

Launched in the summer of 2011, the Named Rider campaign - which is part of the THINK! road safety initiative - was a radio-led scheme.

A report from the Department for Transport revealed 76 per cent of adults could name a source from which they had heard something about motorcyclist safety.

The figure increased to 81 per cent among those who were road users themselves.

This demonstrated a positive outcome for the campaign, as the figures were 71 and 77 per cent respectively before it was launched.

It was also noted that when prompted, six out of ten adults recognised at least one of the radio-led adverts from the summer campaign.

The Driving Standards Agency recently announced the introduction of new measures to improve motorcycle safety, such as an increase in the minimum age at which people are permitted to ride the most powerful vehicles without previous experience from 21 to 24.

Posted by Sarah Bailey