Green transport choices to be rewarded in London
Date: 18/10/2011London is set to reward greener methods of travel, through a partnership between Transport for London (TfL) and Recyclebank.
Offering incentives, such as deals and discounts with local and national businesses, people will be rewarded for making environmentally sound transport decisions.
Allowing users to collect points for every journey they walk or cycle, the initiative will be free to join and is hoped to be launched for spring 2012.
Jonathon Hsu, chief executive of Recyclebank, said of the company's first transportation project: "Our hope is that this programme becomes something other cities can emulate to reduce their environmental footprint, realising the collective impact of individual green actions."
Chair of the Transport Committee Caroline Pidgeon has also welcomed the incentive scheme, which draws parallels with recommendations made in her report on walking last year.
She also highlights how an increase in the number of people who walk or cyclemeans there will be fewer overcrowded trains and buses, improving the public transport experience for everyone.
Posted by Nick Anderson
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