TyreSafe launches new tyre labelling awareness campaign

Date: 4/5/2012

New tyre labelling regulations will come into force in November and TyreSafe has launched a new animation to raise awareness.

The organisation has released a short film featuring its family of crash test dummies - the McIntyres - as well as a leaflet providing drivers with extra details.

From November 1st, tyre labels will display information regarding wet braking performance, as well as their fuel efficiency and exterior noise emission characteristics.

It is hoped these changes will enable motorists to make a more informed choice when purchasing tyres, especially when it comes to environmentally-friendly driving.

Chairman of TyreSafe Stuart Jackson said: "This new legislation is one of the biggest changes to affect the way drivers buy tyres in recent years, but many motorists don't even know it's going to happen."

Research conducted by TyreSafe recently discovered many motorists are putting themselves at risk by purchasing part worn tyres, a significant number of which are sold illegally or are not suitable for road use.

Posted by Sarah Bailey